Spotify is one of the most popular music streaming platforms in the world, and for an aspiring music artist, getting more streams on Spotify can be a great way to increase your visibility and gain new fans. However, with millions of artists on the platform, it can be challenging to stand out from the crowd. In this blog post, we’ll discuss some practical strategies for aspiring music artists to get more streams on Spotify. We have sourced this information from all the top industry professionals that have proven track records of success.
1. Release Your Music Strategically
Releasing your music at the right time can make a big difference in how many streams you get. You want to release your music when there is a higher chance that people will be actively searching for new music. Consider releasing your music on Fridays, which is when Spotify updates its New Music Friday playlists, or on holidays, when people may have more free time to listen to music. Additionally, make sure to release your music at a consistent pace, whether that's monthly, quarterly or biannually, this will help keep your listeners engaged and show them that you are committed to your craft.
2. Optimize Your Artist Profile
Your Spotify artist profile is your online persona and it’s what your potential fans will see when they search for your name. Make sure your profile picture, bio, and cover image represent who you are as an artist. You should also include links to your social media profiles and website on your Spotify profile. This will help you increase your fanbase and create a strong presence online.
3. Promote Your Music on Social Media
Social media is a great way to promote your music to a wider audience. Share your music on your social media profiles and ask your followers to stream your music on Spotify. Collaborate with other artists, share behind-the-scenes content, and engage with your fans by responding to comments. This will help you build a loyal fanbase and keep your followers engaged.
4. Pitch Your Music to Playlists
Getting your music on Spotify playlists can significantly increase the number of streams you receive. Spotify has various playlists that cater to different genres and moods, such as “Chill Hits” and “New Music Friday”. Make sure to pitch your music to these playlists and other relevant playlists. You can also collaborate with curators and other artists to create your own playlist and cross-promote your music.
5. Collaborate with Other ArtistsCollaborating with other artists can help you reach a new audience and increase your visibility on Spotify. Consider collaborating with artists in your genre or in a different genre to create unique and interesting music. Collaborations can also lead to cross-promotion, where both artists promote each other's music on their social media profiles and other channels.
In conclusion, getting more streams on Spotify takes time and effort. As an aspiring music artist, you need to release your music strategically, optimize your artist profile, promote your music on social media, pitch your music to playlists, and collaborate with other artists. By following these strategies, you can increase your chances of getting more streams on Spotify and building a successful career as a music artist.